Made in Italy is an indication of origin that provides the origin of a product or service that originates in Italy. Despite the wording identifying the origin, over the years the Made in Italy has become a symbol of quality famous throughout the world.
According to a 2017 study by Forbs, it ranks 7th in terms of reputation among consumers around the world. KPMG, which counts it as the third most popular brand in the world after Coca Cola and Visa.
The beautiful country is known for its food and wine products, starting with the cured meats, cheeses, wines, the countless typical features of each region, and luxury, with high fashion products and cars.
The numbers confirm the quality, already in 2016 the export trade balance was positive and reached 121.6 billion euros. In the first quarter of 2019, exports to China reached a remarkable + 17% compared to the previous year.
The Italian product is so coveted as to be illegally copied and clearly with a level not even comparable to the original, so as to create an estimated parallel market of 100 billion euros.
Arrow Project, is a movement born in Italy that wants to introduce the myriad of companies that make quality and typicality the main features and pride of our country.
For this reason we have an office dedicated to the enhancement of typical products.
Proud to help companies of our country.
The Arrow Project staff